ABOUT WELLS

Authoritative Honors

Wells’s rapidly expanding scale has been supported by its chemical research department, which is consistently dedicated to pioneering chemical technologies and maintains close technical collaborations with numerous chemical and energy companies, thereby providing a solid guarantee for professional lubricant quality. Wells maintains strong cooperative relationships with Daimler-Motoren-Gesellschaft (DMG), Daimler Chrysler (now Mercedes-Benz), and Bayerische Motoren Werke AG (BMW) in Munich, Germany. It has also established lubricant supply partnerships with many machinery manufacturers. Its products have obtained TUV CERT ISO 9001:2000 and ISO 14001:2004 quality system certifications; they are endorsed and guaranteed by the Motor Vehicle Association, the Motorcycle Association, and the International Motorsport Association; and they are strongly recommended by the China Lubrication Technology Professional Committee and the China Quality Inspection Association.

Professional expertise

1. Wells lubricant is refined using high-quality polyalphaolefin (PAO) synthetic base oil, combined with Chevron’s advanced additive package from the United States and oil-soluble organic molybdenum friction modifiers. Its special formulation incorporates cutting-edge cleaning and dispersing technology, delivering exceptional oxidation resistance, superior lubrication, and a lower coefficient of friction. Its outstanding adhesion performance sets it apart among today’s leading lubricant brands. 2. Distinctive character: The product packaging is innovative and stylish, brimming with dynamic energy and profound symbolism, while aligning with traditional Chinese cultural aesthetics. Consistent branding at the point of sale leaves a lasting impression, significantly boosting the product’s market appeal and customer loyalty. 3. Green and environmentally friendly: Guided by the principles of “reducing pollution” and “protecting the environment,” Wells strives to lead in technological innovation, achieving goals of friction reduction, emission control, and energy efficiency, thereby making unremitting efforts to create a better living environment for humanity. 4. Comprehensive product lineup: Our offerings span multiple sectors—including automotive, motorcycle, industrial, and marine applications—covering a broad spectrum with a well-rounded product portfolio. Renowned nationwide for its cutting-edge technology and rich cultural heritage, Wells provides every franchisee with access to this proud brand’s valuable resources. As China joins the WTO and its economy continues to flourish, competition within the lubricant industry will only intensify. However, Wells’ brand‑driven advantages—its technologically advanced products and highly effective packaging—will ensure strong market competitiveness, securing an unassailable position. Every franchise partner can place full confidence in Wells lubricants!

Industry Advantages

A Vast Market The robust growth of China’s economy has propelled the rapid development of its machinery processing and automotive manufacturing sectors, making them pillars of the national economy. Yet, every mechanical movement involves friction, and the most effective way to address this is by using lubricants—hence the widespread demand for lubricants, which ensures that this industry remains vibrant and full of room for expansion. Today, the Chinese government places increasing emphasis on environmental protection, a focus that aligns perfectly with Wells’ product philosophy. With their energy-saving and environmentally friendly features, Wells’ products meet both market‑driven environmental requirements and consumers’ growing ecological awareness, thereby guaranteeing a bright future and even more impressive performance for Wells.

Price advantage, even more outstanding.

Wells lubricant base oil import volumes rank among the highest in the industry. Ample inventory effectively mitigates the pressure caused by rising international crude oil prices. On the basis of maintaining quality leadership, Wells Lubricants actively pursues a cost-leadership strategy, thereby strengthening its market competitiveness.

Profit advantages, collaborative development

Wells Lubricants adheres to the business philosophy of “surviving through quality and thriving through reputation,” providing tailored service guidance to every friendly partner and extending sincere, equal attention to all. This ensures that each franchisee receives the deserved returns on their investment. In the market, Wells is currently experiencing robust growth, which means it will also offer franchisees substantial market potential and ample profit margins.

Supporting your strengths, helping you succeed.

To help each franchisee achieve mutual growth, the headquarters will assign experienced marketing consultants to tailor customized marketing plans and provide on-site training. During sales activities, the headquarters will launch a series of sales promotion initiatives, such as support through local television, radio, and magazines, outdoor branding campaigns, and gift giveaways, enabling franchisees to fully reap the market benefits brought by Wells products.

Service Advantages: Accurate and Fast

Market demand is the potential return for franchisees. Wells has established a comprehensive information feedback system and logistics operating system. Its Customer Service Department will provide franchisees with prompt after-sales and technical services, and will also offer detailed management models to each franchisee, enabling highly efficient operations.

Promotional advantages, building momentum

Wells lubricants is steadily increasing its advertising investment and intensifying its promotional efforts, providing franchisees with more favorable market‑operation conditions. It continues to pour substantial funds into media outlets such as China Central Television, China Business News, Sales & Marketing, Automobile & Parts, Motorcycle Business Information, and Fashionable Luxury Goods, vigorously promoting Wells lubricants. Additionally, the company keeps sponsoring motorsport events and participating in international and domestic industry exhibitions and forums to broaden its publicity and guide consumer preferences.

The obligations the company owes to its regional agents

- Wells Company should comprehensively, systematically, and continuously carry out planning, publicity, promotion, and service for the “Wells” brand across the national market, ensuring that the “Wells” brand maintains a competitive edge within the industry, enhances its brand awareness, and establishes a positive brand image in the minds of consumers.
- To ensure that the “Wells” brand presents a unified image to customers nationwide, the company will, depending on specific circumstances, partially cover the advertising and decoration costs for road signs, shopfront signage, and storefront facades in the regions served by regional agents.
- The company should promptly and continuously research and develop new products that are marketable and reasonably priced, thereby making Wells’ products more professional, diversified, and visually appealing.
- The company is obligated to assist the regional agent in establishing a joint‑venture store locally and to promptly provide relevant documents, including business registration materials, trademark registration certificates, enterprise product standard certificates, quality inspection reports, and letters of quality commitment.
- The company provides regional agents with market feasibility analysis reports, marketing plans, and mandatory training and guidance.
- The company guarantees that the quality of the “Wells” series products meets enterprise standards, industry standards, or national standards.
- The company dispatches marketing personnel on a regular or ad hoc basis to visit regional distributors, providing assistance and guidance to help them develop local markets.
- The company provides regional distributors with a wide range of promotional materials, brochures, posters, oil‑product display stands, workshop workwear, and various promotional items—all free of charge.
- Based on the regional agents’ sales performance, the company has established a sales incentive policy that includes year-end rebates and a range of preferential rewards.

Support for regional agents

Information Support: Through the Wells website, we provide regional agents with a business operation platform in the fastest, most convenient, and simplest way.

Technical Support: Regular training sessions on technical expertise and marketing knowledge are held to help regional agents and their staff quickly get up to speed and enhance their competitive edge.

Advertising Support: The company collaborates with regional distributors to promote its products through local media, bolstering the effectiveness of advertising and investment‑attracting campaigns, while also providing substantial support for outdoor advertising.

Promotion Support: Organize regional distributors to conduct local or nationwide product promotion campaigns, participate in major domestic industry trade shows, and invite renowned industry experts to deliver regular seminars on product knowledge, marketing, and promotional strategies.

Business Support: We periodically dispatch business managers and marketing strategists to assist sales personnel in helping distributors expand their markets.

Storage and Transportation Support: We provide ample supply, ensure product quality and quantity, and ship promptly and efficiently. Transportation costs that comply with company regulations will be borne by the company.

Agency System

Classification of Agents:
The company employs a two-tier agency system across all regions nationwide. The first tier comprises authorized city‑level exclusive agents, covering provincial capitals and municipalities directly under the central government; the second tier consists of authorized distributors that do not meet the criteria for exclusive authorization. In addition to these tiers, the company also designates special‑appointment agents, including large‑scale system‑direct suppliers and fleet operators.
Sales by regional distributors:
The sales territories of regional distributors must be strictly delineated; cross‑territory sales are prohibited. In the event of customer requests from outside a designated territory, prior approval must be obtained from the head office, and sales may proceed only upon confirmation that no distributor currently operates in that area.
The relationship between city-level exclusive agents, authorized agents, and licensed distributors:
Exclusive agents and authorized distributors in each region may operate across all areas and at all levels; any customer interested in using or selling our company’s products is welcome to do so. The head office permits multiple exclusive agents and authorized distributors to coexist within the same region, all benefiting from uniform preferential pricing. Once an exclusive agent is established in that region, all existing exclusive agents and authorized distributors will fall under the jurisdiction of the local exclusive agent.